(NEW PRODUCT) MATBUCHA | A LABOR OF LOVE & TOMATOES


 
 

 

Without further ado let me introduce you to our newest New York Shuk staples. The Signature Matbucha and our Matbucha with Olive & Mint.

Matbucha is an all-star condiment, and multi-purpose meal starter that brightens weeknight dishes in minutes.It dates as far back as the 16th or 17th centuries, when merchants traveled from the New World to Old, bringing tomatoes from Mexico to Europe and North Africa.

Just as Italians gently cook fresh tomatoes to preserve the short tomato season, and use throughout the year as a base for sauces and stews, Jews from Morocco, Libya, Algeria, France, Israel and beyond simmer tomatoes with peppers and spices to make the delicious ‘cooked salad’ and sauce known as matbucha.

Celebrating treasured, edible family memories is a significant part of what we do at New York Shuk. We hope that by sharing our products with you, we will not only inspire but give you the tools to create a food legacy of your own. Below is a glimpse of our own family lunch aka our Matbucha trailer, shot on a 16mm camera by Nathan Zack.

Leetal & Ron

XO

 

SIGNATURE MATBUCHA

New York Shuk’s Signature Matbucha begins with iconic Jersey tomatoes and roasted Hatch chiles, pairing them with just enough garlic and preserved lemon to amplify their summer sun-kissed essence. The jammy sauce is rich and vibrant, with just the right touch of heat.

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MATBUCHA WITH OLIVES & MINT

For a milder touch, the Matbucha with Olives and Mint is our playful variation on the classic that features briny Manzanilla olives, mint, and a hint of turmeric.

 
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